2010 Tribeca FF To Open With World Premiere of SHREK FOREVER AFTER

 2010 Tribeca Film Festival - April 21 - May 2

2010 TRIBECA FILM FESTIVAL TO OPEN WITH WORLD PREMIERE OF DREAMWORKS ANIMATION’S “SHREK FOREVER AFTER”

The Final Chapter of Shrek – and the first in 3D – will screen on Tribeca’s opening night, April 21, 2010, in New York City

New York, NY – March 1, 2010 – The Tribeca Film Festival and DreamWorks Animation SKG, Inc. (Nasdaq: DWA) today announced that “Shrek Forever After” will open the 2010 Tribeca Film Festival, presented by American Express.  “Shrek Forever After” is the final chapter in the adventures of the beloved ogre, Shrek, and the first of the series to be presented in 3D.  It is directed by Mike Mitchell and stars Mike Myers, Eddie Murphy, Cameron Diaz and Antonio Banderas.  The premiere will take place on Wednesday, April 21 and the Festival will run through May 2.

“We have always sought to open our Festival with films that are captivating and strike an emotional chord with movie-goers.  ‘Shrek Forever After’ combines the very best in storytelling and artistry while showcasing the wonders of innovative 3D filmmaking.  It is one of the most anticipated new movies of 2010 and we are so pleased that DreamWorks Animation is bringing the final chapter of Shrek to the Tribeca Film Festival for its world premiere,” said Jane Rosenthal, co-founder of the Tribeca Film Festival.

“The final chapter of Shrek’s personal journey brings all of our beloved characters full circle in a way that pays creative homage to each of the previous films and the stories they told, while taking Shrek and his family and friends on a fantastic, emotion-filled journey that is funny at every turn,” said the film’s director, Mike Mitchell. “Technological innovation at DreamWorks Animation has done wonders for our storytelling capabilities and I am excited to share these with audiences when we bring Far Far Away into the third dimension for the very first time.”

In “Shrek Forever After,” Shrek, who has already successfully challenged an evil dragon, rescued a beautiful princess and saved his in-laws’ kingdom, is faced with the question: What’s an ogre to do? Well, if you’re Shrek, you suddenly wind up a domesticated family man.  Instead of scaring villagers away like he used to, a reluctant Shrek now agrees to autograph pitch forks.  What’s happened to this ogre’s roar?  Longing for the days when he felt like a “real ogre,” Shrek is duped into signing a pact with the smooth-talking dealmaker, Rumpelstiltskin.  Shrek suddenly finds himself in a twisted, alternate version of Far Far Away, where ogres are hunted, Rumpelstiltskin is king and Shrek and Fiona have never met.  Now, it’s up to Shrek to undo all he’s done in the hopes of saving his friends, restoring his world and reclaiming his one True Love.

“DreamWorks Animation is honored to bring the world premiere of ‘Shrek Forever After’ to New York City for the 2010 Tribeca Film Festival,” added DreamWorks Animation CEO Jeffrey Katzenberg. “It is a great privilege and tribute to our entire cast and crew to have been chosen as this year’s opening night selection.”

The 2010 Tribeca Film Festival will announce its feature film slate on March 10 and 15, 2010.

About “Shrek Forever After”

From DreamWorks Animation comes the fourth and final installment of the story of Shrek. Starring Mike Myers, Eddie Murphy, Cameron Diaz and Antonio Banderas.  The film is directed by Mike Mitchell and produced by Gina Shay and Teresa Cheng. Distributor Paramount Pictures will release “Shrek Forever After” nationwide on May 21, 2010.

Tickets for 2010 Festival:

Tickets for the Festival will be $16.00 for evening and weekend screenings and $8.00 for daytime weekday and late night screenings.

Advance selection ticket packages will go on sale Monday, March 8, 2010 for American Express Cardmembers and for the general public on Monday, March 15, 2010. All advance packages can be purchased online at www.tribecafilm.com/festival, or by telephone, toll free, at (866) 941-FEST (3378).

Single ticket and discounted ticket package sales begin for American Express Cardmembers on April 13, 2010, for downtown residents on April 18, 2010, and for the general public on April 19, 2010. Single tickets can be purchased online, by telephone, or at one of the Ticket Outlets located at the Tribeca Cinemas Ticket Window at 54 Varick Street, and an additional location to be determined. The 2010 Festival will continue ticket discounts for evening and weekend screenings for students, seniors and select downtown Manhattan residents. Discounted tickets are available at Ticket Outlet locations only. Discounted packages can only be purchased online and by phone. Additional information and further details on the Festival can be found at www.tribecafilm.com/festival.

About Tribeca Film Festival:

Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in 2001 following the attacks on the World Trade Center to spur the economic and cultural revitalization of the lower Manhattan district through an annual celebration of film, music and culture.

The Festival’s mission is to help filmmakers reach the broadest possible audience, enable the international film community and general public to experience the power of cinema and promote New York City as a major filmmaking center.   Tribeca Film Festival is well known for being a diverse international film festival that supports emerging and established directors.

The Tribeca Festival has screened over 1100 films from over 80 countries since its first festival in 2002. Since its founding, it has attracted an international audience of more than 2.3 million attendees and has generated an estimated $600 million in economic activity for New York City

About the 2010 Festival Sponsors:

As Founding Sponsor of the Tribeca Film Festival, American Express is committed to supporting the Festival and the art of film making, bringing business and energy to New York City and offering Cardmembers and festival-goers the opportunity to enjoy the best of storytelling through film.

The Festival is pleased to announce the return of its Signature Sponsors: Alfred P. Sloan Foundation, Apple, Bloomberg, Brookfield, Borough of Manhattan Community College (BMCC), Delta Air Lines, Heineken, NBC 4 New York, NCM Media Networks, New York Nonstop, The New York Times, RR Donnelley, and Vanity Fair.  The Tribeca Film Festival is also honored to welcome the following new Signature Sponsor: Stolichnaya Vodka.

About DreamWorks Animation:

DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for two consecutive years. In 2010, DreamWorks Animation ranks #6 on the list. All of DreamWorks Animation’s feature films are now being produced in 3D. The Company has theatrically released a total of 18 animated feature films, including the franchise properties, Shrek, Madagascar and Kung Fu Panda. DreamWorks Animation’s three feature film releases in 2010 are How to Train Your Dragon, Shrek Forever After and Megamind.

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