Participant Media Joins With Partner On Sundance Buy

Participant Media and AFFRM (African-American Film Festival Releasing Movement) have jointly acquired U.S. theatrical rights to MIDDLE OF NOWHERE, an emotional drama chronicling a woman’s separation from her incarcerated husband and her journey to maintain her marriage and her identity. Written and directed by AFFRM founder Ava DuVernay, the film was in the U.S. Dramatic Competition at this year’s Sundance Film Festival. AFFRM will distribute the African-American centered film theatrically later this year, activating marketing and promotional support through its broad grassroots collective powered by the nation’s top black film organizations. AFFRM’s inaugural feature through this innovative model was the critically-acclaimed drama, I WILL FOLLOW, released in March 2011 and its recent release of last year’s Sundance World Cinema Drama Audience Award winner KINYARWANDA.

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