The Boss Will Keynote SXSW Music Conference

Bruce Springsteen, the Boss, will be the keynote speaker for the South By Southwest Music and Media Conference and Festival, the music component of the multi-media event that begins with its film program later this week. Springsteen will speak to the throngs on Thursday, March 15 at the Austin Convention Center, the hub of SXSW Music events. In the tradition of legendary artists delivering the main event at SXSW, Springsteen joins notable keynote alumni including Johnny Cash, Carl Perkins, Lucinda Williams, Robert Plant, Pete Townshend, Smokey Robinson and Neil Young.

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