Warner Brothers. Home Entertainment Group has announced that it intends to acquire Flixster, the highly popular movie discovery application company with over 25 million worldwide users per month. The acquisition also includes Rotten Tomatoes, a top website devoted to film reviews, information and news. Under the terms of the deal, Flixster will continue to operate independently and will expand its services beyond movie discovery to enable digital content ownership and delivery across any connected digital device.
Flixster is currently the number one movie discovery application on mobile platforms with over 35 million downloads to date, including Android, Blackberry and iPad, and ranks among the most downloaded of all iPhone apps. Rotten Tomatoes is one of the most influential brands in movie reviews with over 12 million unique visitors per month.
Warner Brothers Home Entertainment Group will utilize the powerful Flixster brand and technical expertise to launch a number of initiatives designed to grow digital content ownership, including the recently announced consumer application “Digital Everywhere.” “Driving the growth of digital ownership is a central, strategic focus for Warner Brothers,” said Kevin Tsujihara, President, Warner Brothers Home Entertainment Group “The acquisition of Flixster will allow us to advance that strategy and promote initiatives that will help grow digital ownership.”