The Independent Film & Television Alliance (IFTA), the global trade association of the independent motion picture and television industry has announced the appointment of Jennifer Garnick as Vice President, Communications, and the promotion of eight-year IFTA veteran Robin Burt to Vice President, Marketing and Membership. In their new roles, Garnick and Burt will report to Jean Prewitt, IFTA President & CEO, and Jonathan Wolf, Executive Vice President of IFTA and Managing Director of the American Film Market (AFM), the trade show event held in Los Angeles in November.
At IFTA, Garnick will develop and manage overall communications strategy, including the growth of the organization’s online and social media presence. She will also work directly with members of the organization and the industry at large on a variety of new initiatives; create and oversee new digital marketing opportunities and programs; and be involved in the planning and execution of the AFM.
Burt, formerly IFTA’s Director of Marketing, will continue to oversee all marketing and sponsorship activities for the AFM, as well as spearhead worldwide membership recruitment for IFTA. In addition, he will manage outreach for IFTA Collections, a non-profit service that collects secondary royalty income for its participants and to date has paid them more than $90 million in royalties and levies.
Garnick joins IFTA from her previous role as VP, Publicity and Talent Relations at Buzzmedia, which has more than 40 leading digital brands centered in pop culture, including Buzznet, Celebuzz, Idolator, Just Jared and Stereogum. During her four-year tenure there, Garnick helped turn Buzzmedia into the fastest-growing and largest independent entertainment publisher on the web. Previously, she served as Vice President of The Lippin Group, specializing in campaigns for feature film, music, television, entertainment web sites, corporate entertainment and a variety of entertainment-related events, including film festivals, trade shows, award shows, premieres and concerts.