Sundance Sponsors Hold The Line (For The Most Part)

SUNDANCE FILM FESTIVAL 2010

If you want to gage how the economy is holding up, the sponsorship announcement of the 2010 Sundance Film Festival is a serious indicator.

The top- of -the line  “presenting sponsors” remains unchanged — Entertainment Weekly, HP and Honda — though the Sundance Channel (last year listed as a “group partner”) has been bumped up to the top tier.

It’s on the second level, the “leadership sponsors,” where there’s significant restructuring with American Express, DirecTV and Microsoft are all back. But YouTube/Google is gone, and Delta Airlines has left — to be replaced by Southwest Airlines.

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